Why We Use 'Non-Alcoholic Cocktails' and Avoid the Term 'Mocktails'
At Refind, we're dedicated to redefining the bar experience, focusing on inclusivity, wellness, and the art of mixology. A key part of our philosophy is the language we use to describe our beverages. We consciously choose the term "non-alcoholic cocktails" instead of "mocktails." This choice is not just semantic—it's a reflection of our values and our commitment to craft. Here's why we make this distinction and why it matters.
Respect for the Craft
The term "mocktail" often evokes thoughts of overly sweet, fruity concoctions that don’t capture the sophistication or the craft of mixology. At Refind, we approach the creation of non-alcoholic cocktails with the same meticulous care as traditional cocktails. Our drinks are crafted using quality ingredients and innovative techniques to achieve a balance that delights the palate—without the alcohol. This is mixology in its purest form, celebrating the craft without compromise.
Empowerment and Choice
"Mocktail" can imply a substitution or second-best option, often chosen out of necessity rather than preference. In contrast, "non-alcoholic cocktails" is a term that empowers our guests. It highlights a proactive choice for a lifestyle that our patrons choose to celebrate. Whether you're driving, can't consume alcohol for health reasons, or simply choose to avoid it, our drinks offer a sophisticated alternative that respects your decisions without compromise.
Standing on Their Own Merit
Much like plant-based burgers that aim to stand equal to their meat-based counterparts, our non-alcoholic cocktails are designed to stand on their own. They aren't merely non-alcoholic versions of traditional drinks; they are unique creations that offer complex and appealing flavors on their own merits. This distinction is crucial in moving away from viewing alcohol-free options as inferior or merely derivative.
A More Inclusive Bar Experience
Using the term "non-alcoholic cocktails" also aligns with our mission to create a more inclusive environment. This terminology helps avoid the stigma that might be associated with terms like "virgin" or "mocktail," which can detract from the guest's experience. Our language reflects our dedication to quality and inclusivity, ensuring that everyone’s choice is respected and celebrated.
At Refind, we believe that the essence of a great bar experience lies in the connections we make and the quality of what we serve. By choosing the term "non-alcoholic cocktails," we reaffirm our commitment to an artful, inclusive, and empowering bar experience. Join us as we celebrate the craft of mixology and the joy of discovery, one alcohol-free cocktail at a time.
